Browsing Tag

marshal and meesha

Blog, Podcast

The Full Customer Journey – Marketing with Marshal and Meesha

August 11, 2017 • By

Taking a brand new prospect from awareness all the way through loyal customer requires multiple touch points and the culmination of many different tactics. Too often, however, we see businesses fixate on just one point of their sales funnel, which means they miss out on opportunities to increase their ROI by ignoring other important parts of the customer journey.

In this episode, we reboot the podcast with some observations about our recent work and talk through the value of looking at the big picture of your business and challenging yourself—and your team—to lean into discomfort in order to uncover greater revenue opportunities.

About the Hosts:
Marshal Carper is a content marketer and founder of Carper Communications. Learn more about him and his work at carpercommunications.com.
Meesha Gerhart is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com.

Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob

Photo by Yohanes Sanjaya, used under creative commons license. Photo adapted. Original photo available here: https://flic.kr/p/ndeGwj

Blog, Marketing, Podcast

Poop Jokes and Your Brand – Marketing with Marshal and Meesha Ep. 16

November 11, 2016 • By

The challenge of bringing an innovative product to market is that your target audience might not immediately see the benefit. They don’t realize that they had a problem, so they are not open to pursuing a solution. It’s a weird problem for a brand to face because simply telling people that your product exists probably won’t win them over. You have to get their attention and educate them.

In this episode, we kickoff with a discussion of Squatty Potty and use their store as an example of how you can lead your marketing with education and thought leadership. If done successfully, the end result will be more engaged customers and a powerful brand.

About the Hosts:
Marshal Carper is a content marketer and founder of Carper Communications. Learn more about him and his work at marsh.al
Meesha Gerhart is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com/

Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob

 

Blog, Marketing, Podcast

Beware of Copyright Trolls — Marketing with Marshal and Meesha, Ep. 14

September 9, 2016 • By

 

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

Blog, Marketing, Podcast

The Power of Email Marketing — Marketing with Marshal and Meesha, Ep. 13

August 16, 2016 • By

Email marketing is a classic staple of direct marketing that’s been used for as long as we’ve had email. As a tool of creating engagement and for driving sales, email is just as important now as it ever has been. However, the way prospects interact with email has changed, so our approach to email marketing needs to evolve accordingly.