The past few weeks have consisted of working on the book for Chocolate Milke. We started the founder’s chapter and will begin interviewing as soon as possible. We are doing this because Chocolate Milke is currently struggling with the size of their audience which falls back to the exposure section of the sales funnel. This is the section in a business where they get the name of their brand out to the public; the potential customers are first learning about the business. They can do this through advertising, events, social media/blogging, word of mouth or many other ways. Our strategy here is to feature the founder of Chocolate Milke in a book about inspirational women, along with other women in the Los Angeles area to play off of their audience, ultimately gaining more exposure for Chocolate Milke.
Social media is a great way to grow your brand and to learn about your audience. You can see different demographics through social media, meaning you can cater ad campaigns and products off this knowledge. Ultimately, learning about your audience helps you to target them more effectively.