Podcasts

Stay connected. Challenge your growth.

I believe that learning is a collaborative process. To help you and your business, I produce three podcasts about marketing and other business issues that could expand your horizons or uncover a hidden insight.  I’ve learned a great deal from the people I work with, and I learn a lot by passing that knowledge on to others.

My podcasts:

  • The Open Boardroom: I talk to business leaders from a range of industries about how they built their businesses, what they learned along the way, and what advice they would give to other business owners.
  • Marketing with Marshal & Meesha: Meesha Gerhart from Red Tree Web Design is one of my favorite people. Every two weeks, we sit down to talk about a piece of marketing news and what it could mean for business owners.
  • Marketing Monday: Every Monday I cover a tip, trick, or strategy that can help you improve your marketing and grow your business. These videos are short but information-packed.

If you have questions or requests for any of my podcasts, please feel free to email me.

Blog, Podcast

The Full Customer Journey – Marketing with Marshal and Meesha

August 11, 2017 • By

Taking a brand new prospect from awareness all the way through loyal customer requires multiple touch points and the culmination of many different tactics. Too often, however, we see businesses fixate on just one point of their sales funnel, which means they miss out on opportunities to increase their ROI by ignoring other important parts of the customer journey.

In this episode, we reboot the podcast with some observations about our recent work and talk through the value of looking at the big picture of your business and challenging yourself—and your team—to lean into discomfort in order to uncover greater revenue opportunities.

About the Hosts:
Marshal Carper is a content marketer and founder of Carper Communications. Learn more about him and his work at carpercommunications.com.
Meesha Gerhart is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com.

Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob

Photo by Yohanes Sanjaya, used under creative commons license. Photo adapted. Original photo available here: https://flic.kr/p/ndeGwj

Blog, Marketing, Podcast

Poop Jokes and Your Brand – Marketing with Marshal and Meesha Ep. 16

November 11, 2016 • By

The challenge of bringing an innovative product to market is that your target audience might not immediately see the benefit. They don’t realize that they had a problem, so they are not open to pursuing a solution. It’s a weird problem for a brand to face because simply telling people that your product exists probably won’t win them over. You have to get their attention and educate them.

In this episode, we kickoff with a discussion of Squatty Potty and use their store as an example of how you can lead your marketing with education and thought leadership. If done successfully, the end result will be more engaged customers and a powerful brand.

About the Hosts:
Marshal Carper is a content marketer and founder of Carper Communications. Learn more about him and his work at marsh.al
Meesha Gerhart is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com/

Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob

 

Blog, Marketing, Podcast

Beware of Copyright Trolls — Marketing with Marshal and Meesha, Ep. 14

September 9, 2016 • By

 

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

Blog, Marketing, Podcast

James Mauler, Cadnetics — The Open Boardroom Podcast, Ep. 11

September 2, 2016 • By

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry. The potential for AutoCad to influence the design of a new building or space is well known, but James and his team are using it for new things as well, tapping into the beginning of a new trend that architects, engineers, and facility managers alike should be thinking about for their businesses.

On a broader business front, James’ own story is a compelling roller coaster of challenges and triumphs. He talks about taking risks, dealing with hard times, and growing his business from a one man shop to a Pittsburgh staple, busting at the seams with growth and new hires. I learned a lot from talking with James, and I think you will too.