Marketing

Don’t shortcut your marketing. Make meaningful connections with your customers.

Navigating an increasingly competitive and complex landscape of platforms and outlets can be overwhelming. Don’t do it alone. I help businesses develop and execute a plan that fits their unique audience. This plan hinges upon clear, measurable goals and pivots your brand away from the status quo, positioning you to stand out from the crowd and engage prospects.

Our work together might include:

  • Content marketing
  • Sales funnel development
  • Discovery engine optimization
  • Email marketing
  • Social media management

Enhance the voice of your brand. Work with me and my team today. Contact me to learn more.

Blog, Marketing, Podcast

Eric Perelman – Nartak Media Group

September 29, 2017 • By

In this episode, Marshal sits down to interview Eric Perelman, the owner of Nartak Media, a Pittsburgh-based advertising and media buying agency. Marshal and Eric talk about the role of traditional media in a digital world and Eric’s inside perspective on how businesses can better leverage advertising. To learn more about Eric and his work visit: http://www.nartakmediagroup.com/

Blog, Marketing

Content Marketing Case Study: Inverted Gear Tells a Personal Story about Cancer

September 11, 2017 • By

Despite its prevalence, the power and purpose of content marketing still perplex many business owners. They equate content marketing with blogging, and they just can’t see how blogging could help any business grow, let alone theirs.

Content marketing is far broader than blogging—though blogging is sometimes included—and the goal is to build and strengthen relationships between your brand and your target audience. The best way to do that will vary dramatically from brand to brand and audience to audience, but the core of content marketing comes down to leading and participating in conversations that are emotionally important to your audience.