Blog, Marketing 13 Jan 2020 Marketing Monday: Translation vs. Localization Are you pushing your brand to serve customers around the world? You should be mindful of how you target other…
Blog, Marketing, Video Games 10 Jan 2020 Mega Cat Marketing: MAC Cosmetics and Video Game Lipstick Flying in the face of gamer stereotypes, MAC Cosmetics leveraged a clever partnership with a popular game in China to…
Blog, Marketing 06 Jan 2020 Marketing Monday: More ROI from Doing Good Red Bull sponsoring Games Done Quick can teach us a lot about how our brands approach corporate social responsibility in…
Blog, Marketing 23 Dec 2019 Marketing Monday: Part of the Story Your product and your brand exist within a larger community. What are you doing to be a part of that…
Blog, Marketing, Video Games 19 Dec 2019 Mega Cat Marketing: Non-Profits on Discord Discord is a rapidly expanding platform in the gaming world that combines chat, voice chat, and streaming into one tool.…
Blog, Marketing 12 Dec 2019 Marketing with Video Games: Wendy’s Tackles Tabletop RPGs Wendy's continues its trend of interesting content marketing by releasing a tabletop RPG manual. Filled with artwork, lore, and guide…
Blog, Marketing 09 Dec 2019 Marketing Monday: The Competitor Trap Yes, you should be watching what your competitors do in their marketing, but you should be careful about what conclusions…
Blog, Marketing 05 Dec 2019 Mega Cat Marketing: The KFC Dating Video Game I Love You Colonel Sanders! Is a "A Finger Lickin’ Good Dating Simulator" from the fast food chain KFC. This…
Blog, Marketing 02 Dec 2019 Marketing Monday: When to Stop Testing If you've read the Innovative Brand or have been an internet marketer for some time, you are familiar with the…
Blog, Marketing 25 Nov 2019 Marketing Monday: Brand Community Brands and marketers often pay lip-service to the idea of building a community, but very few businesses actually devote efforts…