Books

Travel author. Publishing director. Content marketer.

I got my start in fight writing, traveling the country to interview and train with UFC and Jiu-Jitsu World Champions. I wrote for dozens of magazines, was Editor-in-Chief of Lockflow.com, and co-authored instructionals with the likes of B.J. Penn (UFC lightweight and welterweight World Champion) and Marcelo Garcia (one of the greatest jiu-jitsu competitors of all time).

I founded Artechoke Media—a jiu-jitsu publishing house—when I saw the jiu-jitsu world losing faith in books. Artechoke crowdfunded its flagship product, Mastering the Crucifix, which brought together text-based analysis, DVD-style videos, and GIF highlights to create a next generation instructional for the community.

Beyond its ground-breaking cloud instructionals, Artechoke Media also includes:

  • Print books by jiu-jitsu authors
  • A retro-style mobile game
  • An active YouTube channel

In addition to my work with Artechoke, I also work with authors to help them develop their own projects, both in a co-author and a ghostwriter capacity. Contact me to learn more.

Blog, Marketing

5 Reasons Why Your Blog is a Failure

October 24, 2017 • By

When I talk to business owners about content marketing, their initial reaction is often to say, “Oh, like blogging?” which is shortly followed by “We tried blogging. It was a waste of time.” They aren’t being mean. Running a blog is a time-consuming process, and for it to produce no measurable return is understandably frustrating. The reality of blogging—a small facet of what content marketing encompasses—is that the vast majority of business blogs are abject failures.

To blame for these failures is a range of common mistakes and misconceptions of what a blog should do or how it should add value to a business. Even if blogging is a clear opportunity for your business, executing a blogging strategy incorrectly will do nothing but drain budget.

Blog, Marketing, Podcast

Eric Perelman – Nartak Media Group

September 29, 2017 • By

In this episode, Marshal sits down to interview Eric Perelman, the owner of Nartak Media, a Pittsburgh-based advertising and media buying agency. Marshal and Eric talk about the role of traditional media in a digital world and Eric’s inside perspective on how businesses can better leverage advertising. To learn more about Eric and his work visit: http://www.nartakmediagroup.com/

Blog, Marketing

Content Marketing Case Study: Inverted Gear Tells a Personal Story about Cancer

September 11, 2017 • By

Despite its prevalence, the power and purpose of content marketing still perplex many business owners. They equate content marketing with blogging, and they just can’t see how blogging could help any business grow, let alone theirs.

Content marketing is far broader than blogging—though blogging is sometimes included—and the goal is to build and strengthen relationships between your brand and your target audience. The best way to do that will vary dramatically from brand to brand and audience to audience, but the core of content marketing comes down to leading and participating in conversations that are emotionally important to your audience.