In this episode, Marshal and Meesha sit down with David Manes of Kraemer, Manes & Associates, a Pennsylvania law firm with offices in Pittsburgh and Philadelphi and focuses in employment law for employees, business law, litigation, and civil issues. We talk marketing, the business of law, and growing a multi-location business from scratch.
In this episode, Marshal sits down to interview Eric Perelman, the owner of Nartak Media, a Pittsburgh-based advertising and media buying agency. Marshal and Eric talk about the role of traditional media in a digital world and Eric’s inside perspective on how businesses can better leverage advertising. To learn more about Eric and his work visit: http://www.nartakmediagroup.com/
In this episode, Marshal sits down to interview Andrew McGuier, the founder of Echo Gate Tech. They talk about technology, apps and software development, and what business owners should know before dipping their toes into any of those pools. To learn more about Andrew and his work, visit his website at echogatetech.com/
Despite its prevalence, the power and purpose of content marketing still perplex many business owners. They equate content marketing with blogging, and they just can’t see how blogging could help any business grow, let alone theirs.
Content marketing is far broader than blogging—though blogging is sometimes included—and the goal is to build and strengthen relationships between your brand and your target audience. The best way to do that will vary dramatically from brand to brand and audience to audience, but the core of content marketing comes down to leading and participating in conversations that are emotionally important to your audience.
We are still on the hunt for business owners and leader who want to be interviewed for the podcast. It’s painless, and that’s why for this episode we put Marshal in the hot seat to talk about his background, his career, and what’s learned along the way.