Marshal

I am an author and content marketing consultant from Pittsburgh.

Carper Communications

I help brands find a voice that resonates. Drawing upon my diverse professional background in journalism, publishing, and video games, I develop uniquely engaging campaigns for a variety of businesses and industries—from financial services professionals to bestselling health authors.

My experience spans:

I can help your business grow, using a strategy that outpaces and outshines the efforts of your competitors.

Blog, Marketing

Free Workshop: 8 Web Best Practices for Small Businesses

January 30, 2017 • By

I’m excited to announce a Best Practices Workshop that I’m presenting in partnership with RedTree Web Design in Pittsburgh. I’ve been working with RedTree a lot over the last few years, and I’ve learned a great deal from their team in terms of design and user experience that has changed how I think about online experiences and engaging new prospects with digital content.

RedTree is active in the Carnegie, PA community and is giving this workshop as part of a Carnegie Chamber of Commerce initiative to support and strengthen local businesses. I’m hopping in to talk about things like email marketing and social media marketing, and I’ve been given the greenlight to invite attendees from outside of Carnegie.

In this workshop we will cover:

  • Email marketing
  • User experience
  • Social media marketing
  • Brand consistency
  • Lead generation

And the important details:

  • 3rd St. Art Gallery, Carnegie, PA
  • Thursday, Feb. 16 at 6:30pm
  • The workshop is free

Register today to save your seat!

Blog, Marketing, Podcast

Poop Jokes and Your Brand – Marketing with Marshal and Meesha Ep. 16

November 11, 2016 • By

The challenge of bringing an innovative product to market is that your target audience might not immediately see the benefit. They don’t realize that they had a problem, so they are not open to pursuing a solution. It’s a weird problem for a brand to face because simply telling people that your product exists probably won’t win them over. You have to get their attention and educate them.

In this episode, we kickoff with a discussion of Squatty Potty and use their store as an example of how you can lead your marketing with education and thought leadership. If done successfully, the end result will be more engaged customers and a powerful brand.

About the Hosts:
Marshal Carper is a content marketer and founder of Carper Communications. Learn more about him and his work at marsh.al
Meesha Gerhart is a designer and founder of RedTree Web Design. Learn more about her and her work at redtreewebdesign.com/

Song rights:
“Final Battle of the Dark Wizards” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/by/3.0/
2 Men Blues by Stefan Kartenberg (c) 2015 Licensed under a Creative Commons Attribution (3.0) license. dig.ccmixter.org/files/JeffSpeed68/51636 Ft: Admiral Bob

 

Blog, Marketing, Podcast

Beware of Copyright Trolls — Marketing with Marshal and Meesha, Ep. 14

September 9, 2016 • By

 

For many years, the internet was a wild west of creativity and also artistic liberties. People regularly hijacked source code, borrowed images, and repurposed music without asking permission or even notifying the original creator. Now that the internet has matured and has become a powerful economical people, intellectual property is more valuable than ever and many creators are hellbent on protecting their work.

Blog, Marketing, Podcast

James Mauler, Cadnetics — The Open Boardroom Podcast, Ep. 11

September 2, 2016 • By

The use of CADD software has perhaps become so ubiquitous that we underestimate its potential for innovation. James Mauler of Cadnetics has spent decades working with the software, and he predicts a new future for the industry. The potential for AutoCad to influence the design of a new building or space is well known, but James and his team are using it for new things as well, tapping into the beginning of a new trend that architects, engineers, and facility managers alike should be thinking about for their businesses.

On a broader business front, James’ own story is a compelling roller coaster of challenges and triumphs. He talks about taking risks, dealing with hard times, and growing his business from a one man shop to a Pittsburgh staple, busting at the seams with growth and new hires. I learned a lot from talking with James, and I think you will too.